The story behind Cosmoprof’s new Discover Black-Owned special area
Cosmoprof North America is launching a new special area focused on Black-owned beauty companies which has been years in the making.
While the show has had a “Tones of Beauty” special area in the past, Cosmoprof Head of Marketing Liza Rapay said she started rethinking how Cosmoprof North America should showcase inclusive beauty brands in 2019.
During her first show with Cosmoprof, Rapay said she felt the area could be elevated and look more congruent with the other special areas on the floor.
“I thought it was good, but I also thought there were some opportunities,” Rapay said. “At that time in 2019, I challenged the curator to do something different for 2020.”