Balancing growth and retention: What One Rockwell says can be learned from Glossier layoffs
The DTC personal care market has evolved rapidly and the recent layoffs by Glossier can teach the industry how a brand can misstep and what to know going forward, says One Rockwell.
CosmeticsDesign was unable to get comment from Glossier for this article.
Early in 2022, well-known beauty brand Glossier announced it would be laying off around one-third of its employees, and CEO of e-commerce consulting company One Rockwell Shelly Socol told CosmeticsDesign this might be an example of a well-intentioned company pursuing growth and acquisition too aggressively.
