L'Oréal launches to bring “new age” tech, data to in-home, salon hair coloring
L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”
The company announced the Colorsonic and Coloright technologies on Monday, ahead of CES 2022. Both products, Colorsonic for consumers and Coloright for hairstylists, address ease-of-use with color application.