4. DIY Beauty

With the absence of beauty salons and spas during lockdowns, more consumers have turned to do-it-yourself beauty products.

Henry believes this trend will continue to persist post-pandemic because of a stronger underlying trend.

“There’s a saying that nature hates a void and the DIY trend which has been growing in the past few years is really based on two things: the lack of inclusivity in the market and the lack of personalisation in the market, which are two parallel but different things.”​

This is boosting the popularity of product concepts like Singapore-based Skin Inc’s My Daily Dose Custom Blended Serum, which allows you to build a bespoke serum with three encapsulated boosters.

“This is why droppers have expanded drastically. A lot of serums have very low viscosity formulas and droppers are good for that. Droppers also offer a sense of control for the consumer which helps them make their own formulas,” ​said Henry.