Change fosters innovation: How the pandemic is driving new beauty packaging and design trends
The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
Click through to see six examples that are transforming beauty packaging and design in 2021.
[Images: Getty Images]
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/1.-virtual-experiences/12208557-1-eng-GB/1.-Virtual-experiences.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/2.-clean-and-sustainable-formulas/12208541-1-eng-GB/2.-Clean-and-sustainable-formulas.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/3.-self-care-and-pampering/12208524-1-eng-GB/3.-Self-care-and-pampering.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/4.-diy-beauty/12208574-1-eng-GB/4.-DIY-Beauty.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/696350/5.-jumbos-and-minis/12208489-1-eng-GB/5.-Jumbos-and-minis.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/6.-the-return-of-make-up/12208508-1-eng-GB/6.-The-return-of-make-up.jpg)
![FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/strong-need-for-eco-friendly-make-up-brushes-in-sustainability-push-fskorea/12262055-1-eng-GB/Strong-need-for-eco-friendly-make-up-brushes-in-sustainability-push-FSKorea.jpg)
