All news articles for May 2019

When is it a good time to jump on a new market trend?

From The Editor's Desk

When is it a good time to jump on a new market trend?

By Simon Pitman

The beauty and personal care market is without doubt one of the fastest paced consumer goods categories, which means that staying on top of the ever-changing market trends is crucial to remaining competitive.

New brands emerge at The Makeup Show 2019

New brands emerge at The Makeup Show 2019

By Genevieve Santos-Bann

Dubbed as the “Beauty Experience,” The Makeup Show is where professional makeup artists go to restock their favorite products and engage in demos and workshops with premier artists from around the globe.

FCE Cosmetique show director highlights future innovation

Special Edition Newsletter: FCE Cosmetique

FCE Cosmetique show director highlights future innovation

By Simon Pitman

This year’s FCE Cosmetique will have a distinct focus on the industry innovations of the future when it opens its doors in Sao Paulo, Brazil, from May 21st to 23rd, at the Sao Paulo Expo.

What's new at FCE Cosmetique 2019?

Special Edition Newsletter: FCE Cosmetique

What's new at FCE Cosmetique 2019

By Simon Pitman

FCE Cosmetique is one of the biggest events for the LATAM beauty and personal care industry and has continued to evolve rapidly to keep apace of this fast-paced sector. In this article we highlight what new additions have been made for the 2019 show....

© Getty Images \ (egal)

Consumer Education: Supergoop pop-up teaches the basics of SPF

By Deanna Utroske

This past weekend in New York City’s SoHo neighborhood, the prestige sun care brand opened a pop-up shop that invited millennials back to school to learn about the importance of daily sunscreen use and about how the Supergoop brand can help make that...

© Getty Images \ (max-kegfire)

Global Beauty Tech Forum coming to New York City

By Deanna Utroske

The half-day event this June will bring together experts in technology, retail, and media to explore the ways that AI and AR are changing how consumers discover and shop for cosmetics and personal care product.

© Getty Images \ (karan bajaj)

Editor's Spotlight

4 indie beauty brands standout at The Makeup Show NYC

By Deanna Utroske

This year’s New York City edition of The Makeup Show includes numerous indie exhibitors across categories, from skin care to color cosmetics, from lash makers to nail brands, and from accessories to brushes. Following this weekend’s press preview of the...

Indie Beauty Profile Renata Eileena, Possible Cosmetics

Indie Beauty Profile

Renata Eileena, Possible Cosmetics

By Deanna Utroske

In her Indie Beauty Profile, Renata Eileena, founder of Possible Cosmetics, shares her understanding that every beauty consumer has valuable product knowledge and that every brand leader has more to learn—that perhaps no one is every truly a beauty industry...

© Getty Images \ (itakayuki)

The HydraFacial Company creates Skin Health Pyramid

By Deanna Utroske

As wellness and beauty continue to converge, consumers, brands, and professionals alike are adjusting their understanding of both. In response to this shift, aesthetic device maker The HydraFacial Company and Wakefield research ran a survey and put together...

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