CD Buzz Video

Who’s talking to consumers about cosmetic chemistry?

By Deanna Utroske contact

- Last updated on GMT

In this interview filmed at in-cosmetics Global, Cosmetics Design sits down with science communicator Trina Espinoza (aka msbeautyphile) to learn about her work educating beauty consumers, what she’s doing to bridge the gap between industry information and public knowledge, and why social media is such an effective medium.

The cosmetics and personal care industry is not lacking in science communications professionals. Many internal and external comms professionals at specialty chemical companies, ingredient distributors, and beauty manufacturers have science communication as part of their role. Professional associations like the PCPC have scientists on staff (at the Personal Care Products Council, Alexandra Kowcz currently serves as chief scientist). There are entire organizations, like the EWG, that see science communication as their role in the industry. And there are independent professionals—influencers and entrepreneurs—who speak with curious beauty consumers every day on social media, on podcasts, at in-person events, and more.

“My audience is the general public mostly,” ​affirms Trina Espinoza, the science communicator known online as msbeautyphile​, who explains her work by saying, “what I’m trying to do is take some of the ideas in cosmetic science and break them down for the public so they can understand them.”

“People are really hungry for information about their cosmetics;” ​Espinosa tells Cosmetics Design editor Deanna Utroske, adding “they really don’t know how to get it. And it’s funny that’s the case, because here there is so much information—this is a very information-rich exhibition, in-cosmetics global…And so I try to take some of the information here and distill it down so that people can understand it.”

And Espinosa has a clear view of the learning curve that needs to be followed to inform an everyday beauty consumer about the finer points of cosmetic science. “I’ve done a lot of self-study in chemistry,” ​concedes Espinoza. “Everything I’ve learned, I’ve learned on my own. And I think that when people think about…if the public is really capable of understanding some of the science concepts, I am a direct example of that: I am serving my audience because in some ways, I am them.”

Watch the full video interview above to learn more about Espinoza’s science communication strategy, her insights on beauty consumers, and much more.



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

Multifunctionals for modern product protection

Multifunctionals for modern product protection

Symrise | 15-Jul-2020 | Technical / White Paper

The ‘clean’ movement is more and more of interest to consumers looking for enjoyable but responsible experience. Multifunctionals have a key role to play...

Scent Expedition: Madagascar

Scent Expedition: Madagascar

Symrise | 15-Jul-2020 | Product Presentation

With 90% of its plants and animals found nowhere else, Madagascar is a wealth of biodiversity like no place else on earth. This island off the coast of...

Firmenich Sharing Innovation 2020 Collection

Firmenich Sharing Innovation 2020 Collection

Firmenich | 30-Jun-2020 | Product Presentation

Once again, Firmenich has opened its treasure chest of exceptional ingredients, created from its industry-leading science platforms. The company shares...

Related suppliers

Follow us

Clean & Ethical Beauty Video Series



View more