CD Buzz Video

Who’s talking to consumers about cosmetic chemistry?

By Deanna Utroske

- Last updated on GMT

In this interview filmed at in-cosmetics Global, Cosmetics Design sits down with science communicator Trina Espinoza (aka msbeautyphile) to learn about her work educating beauty consumers, what she’s doing to bridge the gap between industry information and public knowledge, and why social media is such an effective medium.

The cosmetics and personal care industry is not lacking in science communications professionals. Many internal and external comms professionals at specialty chemical companies, ingredient distributors, and beauty manufacturers have science communication as part of their role. Professional associations like the PCPC have scientists on staff (at the Personal Care Products Council, Alexandra Kowcz currently serves as chief scientist). There are entire organizations, like the EWG, that see science communication as their role in the industry. And there are independent professionals—influencers and entrepreneurs—who speak with curious beauty consumers every day on social media, on podcasts, at in-person events, and more.

“My audience is the general public mostly,” ​affirms Trina Espinoza, the science communicator known online as msbeautyphile​, who explains her work by saying, “what I’m trying to do is take some of the ideas in cosmetic science and break them down for the public so they can understand them.”

“People are really hungry for information about their cosmetics;” ​Espinosa tells Cosmetics Design editor Deanna Utroske, adding “they really don’t know how to get it. And it’s funny that’s the case, because here there is so much information—this is a very information-rich exhibition, in-cosmetics global…And so I try to take some of the information here and distill it down so that people can understand it.”

And Espinosa has a clear view of the learning curve that needs to be followed to inform an everyday beauty consumer about the finer points of cosmetic science. “I’ve done a lot of self-study in chemistry,” ​concedes Espinoza. “Everything I’ve learned, I’ve learned on my own. And I think that when people think about…if the public is really capable of understanding some of the science concepts, I am a direct example of that: I am serving my audience because in some ways, I am them.”

Watch the full video interview above to learn more about Espinoza’s science communication strategy, her insights on beauty consumers, and much more.

---

DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Related suppliers

Follow us

Products

View more

Webinars