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International Beauty Innovation: consultant Kim-Davy Hoeu talks product development strategy

By Deanna Utroske contact

- Last updated on GMT

Professionals from every possible cosmetics and personal care industry niche flock to in-cosmetics Global each year to discover what’s new in beauty ingredients, in formulation technologies, in marketing strategy, and more. To find out what one expert saw at this year’s show, Cosmetics Design sat down with Kim-Davy Hoeu of KDH Concepts.

As much as she helps guide beauty makers to design the right products and partner with the right suppliers and manufacturers, Kim-Davy Hoeu--in point of fact--helps brands relate to people.

Just as in-cosmetics Global in Paris 2019 came to an end, Cosmetics Design editor Deanna Utroske sat down to talk with Hoeu about what she saw at the show, and perhaps more importantly, what she can bring to brands looking to update or improve upon their branding, product, and ingredient philosophies.

“So, I first try to understand what the concept of the brand and the essence is, so I can help you determine what the brand philosophy is,”​ explains Hoeu, who leads the international beauty consultancy known as KDH Concepts​.  From there, she advises brands big and small on “How [to] translate that [philosophy] in terms of fragrance, texture, packaging…and the tone of voice as well—how the brand expresses themselves.”

Hoeu not only helps cosmetics and personal care companies put together a new product or new brand development strategy, she helps them connect with industry partners to make it a reality.

Watch the full video interview above to learn more about Hoeu’s work and hear about the sorts of digital tech, ingredient tech, and sustainability initiatives that will likely soon be helping the bands she works with standout in the marketplace.

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DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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