As the market throughout the region shows increasing signs of maturity, there is a definite shift towards more targeted and segmented products that tap into the specific needs of Latin American consumers, as well as the trend towards more natural hair styles.
Analysts at Mintel have tapped into the company Global New Product Database (GNPD) to bring you a selection of hair care products that tap into consumer concerns that include moisturization, damage repair, hair regrowth, scalp care and overnight treatments.
In this photo gallery Mintel and Cosmetics Design have picked out nine of the most interesting product launches to incorporate this trend, launched in various countries across the region in the past few months.
Natural hair care, scalp treatments and targeting curls
Tapping into the trend for natural hair care and styling are Soul Power Bomb Force Mask, which is focused on different types of curly hair, while Tutanat Detox Rehabilitation Hair Moisturizer features the slogan "free yourself from Chemicals.
The Fina Flor brand is a brand new line out of Brazil that features a collection of hair care products targeting women who want an alternative to hair care products that include harsh chemicals. It includes a transition kit that aims to help women make the shift to a more natural hair style.
Hair loss is a growing consumer concern worldwide that Latin American brands are also tapping into. The gallery details the Viv Organik Keratin, tea tree oil and aloe treatment that is said to strengthen hair and prevent loss.