Keranique sells well on HSN and via on-air infomercials and short-form TV spots. But CEO Thomas Shipley believes the hair regrowth product collection has great potential in other retail channels as well.
In this video interview (filmed on the show floor at Cosmoprof North America) with Cosmetics Design editor Deanna Utroske, Shipley discusses Keranique’s expanding distribution as well as the brand’s product line and purpose.
The brand’s reason for being, according to Shipley is to “help the 46 million women suffering from hair loss regrow their hair.”
In terms of a product portfolio that translates into a full routine of hair care, hair styling, hair treatment, and a beauty-from-within supplement—all meant to care for both the scalp and the hair.
“We want something that’s very healthy for the scalp and also very nourishing for the hair shafts,” Shipley tells Cosmetics Design. “We know that many of our customers spend a lot of money on chemical processing; so it’s very important that we are supporting that and not damaging it.”
Watch the full video interview above to learn more!
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.