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Women’s hair regrowth brand Keranique debuts professional partner program at Cosmoprof North America

By Deanna Utroske contact

- Last updated on GMT

The brand led by CEO Thomas Shipley is well know for its direct-response TV retail presence. And just last year the brand began to sell at Ulta stores. Now Keranique is adding another retail channel, teaming up with salon professionals to get the brand’s products in to the hands of even more women.

Keranique sells well on HSN and via on-air infomercials and short-form TV spots. But CEO Thomas Shipley believes the hair regrowth product collection has great potential in other retail channels as well.

In this video interview (filmed on the show floor at Cosmoprof North America) with Cosmetics Design editor Deanna Utroske, Shipley discusses Keranique’s expanding distribution as well as the brand’s product line and purpose.

The brand’s reason for being, according to Shipley is to “help the 46 million women suffering from hair loss regrow their hair.”

In terms of a product portfolio that translates into a full routine of hair care, hair styling, hair treatment, and a beauty-from-within supplement—all meant to care for both the scalp and the hair.

“We want something that’s very healthy for the scalp and also very nourishing for the hair shafts,” ​Shipley tells Cosmetics Design. “We know that many of our customers spend a lot of money on chemical processing; so it’s very important that we are supporting that and not damaging it.”

Watch the full video interview above to learn more!

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DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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