Kline: 2013’s U.S. fragrance champions leads to 4th year of growth
By Andrew MCDOUGALL
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While the U.S. women’s fragrance market is forecast to grow at an estimated 2% to reach nearly $2.8 billion at the manufacturers’ level, fragrances for men will likely grow by a slightly higher rate of 3%, ending the year with approximately $1.1 billion in manufacturers’ sales, says Kline.
This has been helped by a number of new launches, celebrity endorsements and scents and the popularity of travel-size products allowing those on tighter budgets the convenience of affordable fragrant luxury.
Additionally, sales of gift sets have continued to contribute to category growth and remain strong for 2013, especially since they offer great value with several products bundled at a price point less than purchasing each product individually.