Honey by Marc Jacobs & Downtown by Calvin Klein (Coty)
Coty is such a key player in the fragrance market so it was unlikely it was not going to get in on the act with big launches for it Marc Jacobs and Calvin Klein brands.
Fashion designer Marc Jacobs launched Honey in 2013. The bottle sports large white dots and glass butterflies with ads in fashion magazines.
Calvin Klein added to its stable of scents with Downtown, which features actress Rooney Mara in its promotions.
