Gucci Made to Measure (P&G) By Andrew MCDOUGALL 21-Jan-2014 - Last updated on 21-Jan-2014 at 16:16 GMT Facebook Twitter Linkedin Email to a friend Procter & Gamble was also keen to make its mark in the men’s segment, and did so by basing its marketing campaign for Gucci Made to Measure around actor James Franco.The fragrance also reportedly pays homage to Gucci tailoring. Kline: 2013’s U.S. fragrance champions leads to 4th year of growth Uomo & Leatherware (Estee Lauder) Gucci Made to Measure (P&G) Honey by Marc Jacobs & Downtown by Calvin Klein (Coty) Tory Burch (Estee Lauder) Dolce & Gabbana – Desire & Intense (P&G) Celebrity focus Prev 1 2 3 4 5 … 7 Next