With the market rapidly becoming more mature, companies in the BB/ CC business now need to find ways to distinguish themselves from their competitors. Vivienne Rudd, Mintel's Director of Global Insight, Beauty & Personal Care, has commented:
"As more BB and CC creams flood onto the market, brands are having to work hard to make their products stand out and give consumers a 'reason to believe'. Asian brands have already taken steps in this direction, creating stories based on roasted and fermented hydrating, protective and anti-ageing ingredients and incorporating ambitious claims such as anti-radiation properties for computer users."
"Age has become another flag, with BB and CC creams created for young or mature skin. In South Korea, the spiritual home of BB creams, texture is another playground, with water droplet technology coming to the fore."
"All in all, BB and CC creams are managing the tricky balancing act of being multifunctional and increasingly segmented. Clever beauty brands."
In collaboration with analysts from Mintel, we have put together a gallery of some of the standout BB and CC creams on the market. Read on for some of the standout products in this trend.