Vosene opts for new dispenser with relaunch
Shampoo brand Vosene has has adopted a new Zeller Plastik standard personal care hinge dispensing closure to re-launch its heritage brand shampoo and conditioner range.
Brand owner Lornamead UK selected Zeller Plastik in Spain to create the new pack with its ‘Rubiu’ gloss polypropylene snap hinge closure in green and purple to complement the new bespoke bottle from RPC used to reinvigorate the Vosene brand.
According to Lornamead, it selected the Rubi closure as it balanced its development costs as well as providing the required functionality; its large oval footprint gives stability to the headstand bottle and a good seal to the container is ensured by the quality of manufacture.
Leslie Berenc, European purchasing manager for Lornamead adds, “During the pack development stage Zeller proved to be very flexible and proactive, even when Lornamead brought the launch date forward by one month and were one of the key players leading to a successful launch.”