Pure Spa opts for plastic-free pack
Pure Spa Products has chosen New Vision Packaging to work on its latest beauty range with its plastic-free pack offering.
The agreement has seen Northampton-based New Vision Packaging source the materials and complete the structural design for three different packs of Pure Spa’s latest beauty product, N-Spa.
Plastics are normally required to keep the integrity of a packaging structure in place, while allowing the consumer to see the product within, however New Vision designed a cardboard structure inside the packaging that keeps the product on view through a window, while still maintaining a rigid structure.
This keeps the environmental impact of the packaging to a minimum as it is entirely made of cardboard.
“A variety of techniques were used across the three designs, including a PET carton, cardboard carton and matt finishes to the graphics. These materials ensured an organic look and feel to the final packaging, maintaining the branding of the product,” says Stephen Shortland, managing director of New Vision Packaging.
