Beauty and personal care brands can innovate further with fragrances, bringing scent to the centre of a product and highlighting health and wellbeing benefits it can bring, says a Mintel analyst.
This week, the P&G brand announced a limited-edition collection of scented deodorants and body washes inspired by the lifestyle and design expert’s passion for plants, good vibes, and fresh air.
Today, The Fragrance Foundation hosted a webinar event to honor finalists in 25 award categories, recognizing the industry’s most recent achievements in fragrance, packaging, and media.
The B2B scent development company led by Miriam Vareldzis and known for supplying 100% natural fragrance with fully transparent ingredient lists, just added 5 new perfumery blending accords to its portfolio.
A recent fragrance concept report from Sozio suggests that the familiar tropical notes of banana are showing up in fine fragrance, skin care, body care, and beyond.
Yesterday at the SCC Suppliers’ Day tradeshow in Long Beach, California, Miriam Vareldzis introduced 5 new 100% natural fragrance accords to her company’s portfolio. The new scents bring the Palette Naturals collection up to 19 plant-based perfumery accords,...
![Scent can be positioned centrally with its wellbeing benefits highlighted in beauty and personal care products, though any claims made will need to be backed by sound science [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/19/fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-mintel/12937250-1-eng-GB/Fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-Mintel.jpg)
