The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
In 2020, it seems that every cosmetics, personal care, and fragrance brand is a direct-to-consumer brand. And to help consumers sample and try their collections before committing to purchase full-sized products, many brands are creating discovery kits.
Before the Coronavirus pandemic, beauty product testing was a mainstay of cosmetics, personal care, and fragrance retail. With stores starting to reopen in the Americas region, brands and retailers are looking for the right way to let shoppers test makeup...