As in-store purchasing of hair removal and bath and shower product categories fell in Q4 2022, the design collaboration between Gillette and Rifle Paper Co. in its latest razor release is an innovative approach to reinvigorate product sales in these categories.
The razor and grooming brand, best known in the industry for its years’ long legal battle with Gillette, recently launched a first product and just this week announced a national sports sponsorship deal with the NHL.
P&G’s razor and personal care brand Gillette announced a 2030 sustainability plan this week and simultaneously shared data from a survey of 5,000+ men across 11 countries conducted in partnership with Lucid.
