Through the use of generative AI, e-retailers and DTC beauty and personal care product brands can now 'transform customer interactions by providing personalized responses' to improve the user experience when purchasing new products.
From L’Oreal and Olay to Procter & Gamble and Shiseido, companies across the beauty industry are embracing AI technology with open arms. But what are the risks of incorporating AI technology into business practices, and how can beauty companies protect...
The platform offers an individualized approach to ongoing consumer skin care shopping experiences – and provides beauty brands with invaluable data insights that can support the ingredient and product formulation R&D process.
Top articles include deep-dive interviews with company executives who have launched personalized skin care platforms, insights into how generative AI can benefit beauty brands, and more.
The survey of 150 brand decision-makers across the fashion, home, CPG, and beauty sectors strongly indicates a rising interest in implementing immersive experiences like virtual try-on technology, virtual stores, and data/AI-enabled content for personalization.
Perfect Corp has made a huge impact in the immersive and exploratory digital consumer beauty experience with its suite of YouCam apps, and is now taking things to the next level with the introduction of an AI-powered app.
Skin Match Technology, which matches up online consumers with cosmetic brands and retailers, has partnered with Superstarbots, a chatbot provider that enhances social media automation.
As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.
The Perfect Corp has lifted the lid on virtual try-on data for the nail category that shows how AI and AR technologies are helping to personalize the color nail category and give consumers exactly what they are looking for.
The US beauty market could potentially be fertile ground for Asian cosmetic brands which are valued for their efficacy, innovation, and unique approaches to beauty.
As more personalized cosmetic products become available for consumers, artificial intelligence and augmented reality technology like Perfect Corp.’s AgileFace Tracking Technology are rising to meet the demand for an improved shopping experience.
As beauty technology like AI/AR continues to rapidly change the landscape of ingredient formulation and product development processes in the cosmetics and personal beauty care (PBC) industries, innovations are ‘shortening timelines,’ ‘expediting ingredient...
The company’s proprietary technology and extensive database uses 3D imaging and consumer health data to analyze the user’s skin and hair traits to match the user with the best products to address hair and skin care issues like dryness and sensitivity.
Consumer demand continues to evolve in 2023 as AI/AR tools become more advanced, allowing cosmetics and personal beauty care product companies to provide more customized omnichannel brand encounters.
A 2021 L’Oreal patent produced technology which informs two unique designs for consumers: Perso and Rouge Sur Mesure. We spoke with the patent’s inventor to learn more about the latest in cosmetics AI.
Customizable beauty has flooded industry in recent years, but oral care is still unchartered territory and it’s an area Colgate-Palmolive is gauging interest in with a test and learn exercise.
The skin microbiome remains a highly competitive and innovative field, and advances in technology to better map microorganisms of groups and individuals is going to fast shape the category moving forward, says the CEO of a specialised venture capital...
Highly personalised beauty continues to soar and advances in specific digital technologies will empower and inform innovators, offering significant promise in areas like consumer wellness and mental health, says an expert.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
Technology has played a big roll in getting the beauty sector through the pandemic, and now companies are looking inwards to see how it can streamline the industry.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
Beauty tech is a fascinating and innovative space spurring a wealth of innovation across products, tools and services, and there’s plenty to watch in smart personalisation, self-expression and immersive platforms.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
Lithuanian startup Openface has secured venture capital funding to expand its AI-powered personalised D2C cosmetics brand further in Europe; part of its wider goal to offer a system for health care professionals.
International beauty major L’Oréal has developed a digital system that analyses protein biomarkers in the skin and predicts trends likely to be experienced because of these, enabling highly customised formulations and more suitable product recommendations.
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
Personalised beauty must be inclusive and far-reaching, with tech that provides unrivalled precision, all whilst keeping sustainability front and centre, says the head of L’Oréal’s Technology Incubator.
International beauty major Coty has filed a patent on a method to personalise perfumes by blending scent additives into existing products or building customised blends using a broad-spectrum starter formulation.
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
UK tech start-up Harley has developed an online platform enabling cosmetic practitioners to make personalised product recommendations to patients, and just months after going live is now looking to expand internationally.
![Generative artificial intelligence (AI) has the potential to transform the beauty industry by empowering consumers and fostering innovation. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/how-generative-ai-will-influence-the-future-of-beauty/16446746-1-eng-GB/How-generative-AI-will-influence-the-future-of-beauty.jpg)
![Colgate-Palmolive has launched a 'test and learn' exercise around a concept customizable toothpaste to see how consumers respond [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/brand-innovation/colgate-palmolive-launches-colgate-you-test-and-learn-customized-toothpaste-as-research-exercise/16039358-1-eng-GB/Colgate-Palmolive-launches-Colgate-YOU-test-and-learn-customized-toothpaste-as-research-exercise.jpg)
![The future of skin microbiome innovation certainly lies in tech-forward innovation, with microbiome mapping and personalisation at the fore [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/11/skin-microbiome-innovation-seeing-tech-personalisation-and-south-korea-lead-the-way-says-seventure-partners/15928751-1-eng-GB/Skin-microbiome-innovation-seeing-tech-personalisation-and-South-Korea-lead-the-way-says-Seventure-Partners.jpg)
![The fast developments and wider access of these three digital technologies mean beauty companies can start developing smarter and more meaningful personalised offerings [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/14/personalised-beauty-future-promise-with-genomics-microbiome-analysis-and-biomarker-sensing-says-sagentia-innovation/15851054-1-eng-GB/Personalised-beauty-future-promise-with-genomics-microbiome-analysis-and-biomarker-sensing-says-Sagentia-Innovation.jpg)
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![The digital makeup artist app enables users to create Augmented Reality (AR) images and filters of themselves that can be posted across online platforms or used during video streaming services like Microsoft Teams or Google Hangouts [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/12/l-oreal-patents-makeup-artist-virtual-makeup-app-for-augmented-reality-images-and-video-streaming/15592760-1-eng-GB/L-Oreal-patents-makeup-artist-virtual-makeup-app-for-Augmented-Reality-images-and-video-streaming.jpg)
![There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/beauty-tech-2022-trends-see-tinder-style-apps-jewellery-nfts-and-printable-temporary-tattoos/15572879-1-eng-GB/Beauty-tech-2022-trends-see-Tinder-style-apps-jewellery-NFTs-and-printable-temporary-tattoos.jpg)
![Beiersdorf's method uses basic image data, environmental data and personal data to recommend cosmetic, skin care and dermatology products targeting specific needs for a person's overall skin condition [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/beiersdorf-patents-ai-skin-profiling-and-personalised-product-recommendation-method/12921746-1-eng-GB/Beiersdorf-patents-AI-skin-profiling-and-personalised-product-recommendation-method.jpg)
![Openface offers a range of personalised cosmetic serums but eventually wants to use its tech to offer dermatology assessments for medical professionals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/personalised-beauty-ai-startup-openface-secures-vc-funding-eyes-europe-expansion/12879815-1-eng-GB/Personalised-beauty-AI-startup-Openface-secures-VC-funding-eyes-Europe-expansion.jpg)
![The patent-pending system has been designed to identify 'skin trends' associated with certain biomarkers, enabling highly customised formulations to be blended or product recommendations made [Getty Images]tion development and improve existing product recommendation](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/22/l-oreal-patents-protein-biomarker-analysis-and-skin-diagnostics-system-for-highly-personalised-skin-care/12668298-1-eng-GB/L-Oreal-patents-protein-biomarker-analysis-and-skin-diagnostics-system-for-highly-personalised-skin-care.jpg)
