Brands should consider ingredients that have both beautifying and protective properties as consumers seek out multifunctional beauty and personal care products, say market analysts.
Multifunctional personal care products and ingredients are nothing new. But the products, ingredients, and functions themselves are increasingly sophisticated as ingredient technology and formulation innovation advance.
The fragrance maker’s latest personal care trends report outlines industry and cultural trends that beauty brands can utilize, in conjunction with Orchidia’s in-house expertise, to develop custom scented products that align with current consumer expectations....
Jesse Jimz made its industry debut at Cosmoprof North America last month. And the new premium men’s skin care brand is all about multitasking products that men are already using in their grooming routine, like an aftershave that doubles as a moisturizer,...