Orchidia Fragrances report forecasts the scents defining next-gen personal care

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (xamtiw)
© Getty Images \ (xamtiw)

Related tags Fragrance wellness trends multifunctional superfood

The fragrance maker’s latest personal care trends report outlines industry and cultural trends that beauty brands can utilize, in conjunction with Orchidia’s in-house expertise, to develop custom scented products that align with current consumer expectations.

“The report covers global trends, popular fragrances, and noteworthy product claims​,” as a media release announcing the Personal Care Trends report explains.

And it’s interesting to consider how global macro trends like wellness and personalization correlate to more nuanced product and fragrance trends.

Global trends
In the opening Macro Trends section of the new Orchidia Fragrances report, “Wellbeing” ​is defined as a trend that “refers to a holistic approach to wellness that encompasses physical, mental, and social health.” ​ And it suggests that products with multiple benefits, perhaps even benefits that would normally be met by multiple products from quite different consumer goods’ sectors, are in demand. “Consumers are seeking products that enhance multiple facets of their wellbeing,” ​states the report.

Wellness is indeed a global trend; and it’s big business too, especially when it comes to personal care. “Personal care, beauty, and anti-aging comprise the largest segment of the wellness economy,”​as Cosmetics Design reported in August.

“The wellness economy is now a $4.2 trillion global industry,” ​Ophelia Yeung, ​senior researcher at The Global Wellness Institute (GWI), noted in her comments to the press when that non-profit announced a series of papers defining and describing the megatrend behind the global wellness movement.

Custom scents
Health and wellness can be found in every level of the Orchidia Fragrances trend report, from the Macro Trends section, to the section on Trends in Personal Care, and on through to the section specifically focused on Fragrance Trends in Personal Care.

A page there headed “Green Juice,” explains that a selection of “scents in personal care and fine fragrance evoke leafy superfoods and green juice appealing to health-conscious consumers.”

Watermelon scents also have traction in the wellness space, according to Orchidia, which highlights a Mintel insight calling watermelon water the new coconut water, and a 2019 insight from Trend Hunter describing watermelon seeds as an up-and-coming superfood.

It's with this sort of informational foundation that the fragrance makers’ “market analysts work directly with…perfumers to develop fragrances that represent the latest industry trends,” ​according to the report. “We collaborate with you to develop fragrances that fit the unique needs of your brand, product and customer.”

Orchidia Fragrances is exhibiting today and tomorrow at the SCC Suppliers Day tradeshow in Long Beach, California (booth 468).
Read more Orchidia Fragrances insights on the wellness movement’s intersection with personal care​ on the company’s blog.



Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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