Building on the momentum gained during the brand's recent Super Bowl ad campaign, Cetaphil has recently launched the "Ceta Six-Pack" and Ceta-Grill marketing strategies to target the burgeoning men's skin care market sector.
With a staggering 72% of US male consumers between 18 and 34 now incorporating makeup into their grooming routines, as a recent Mintel survey revealed, the cosmetics sector is undergoing a transformative shift. Mintel’s research delves into this phenomenon,...
The brand’s multi-functional approach to protective skin care products for men hopes to serve ‘as part of a culture shift in which skin care for men is a staple and not an afterthought.’
Launched today, the new 3-product acne treatment line of men’s grooming products is formulated with both conventional and popular ingredients, like turmeric root extract.
The household cleaning company has bought 2 sun care businesses and a men’s skin care line this year, bringing the number of brands in the SC Johnson lifestyle category up to 8.
Jesse Jimz made its industry debut at Cosmoprof North America last month. And the new premium men’s skin care brand is all about multitasking products that men are already using in their grooming routine, like an aftershave that doubles as a moisturizer,...
