Edgewell Personal Care takes Jack Black brand into Acne Treatment category

By Deanna Utroske contact

- Last updated on GMT

photo courtesy of the brand
photo courtesy of the brand

Related tags: men's grooming, men's skin care, Edgewell personal care, Acne

Launched today, the new 3-product acne treatment line of men’s grooming products is formulated with both conventional and popular ingredients, like turmeric root extract.

Jack Black has been in business for over 20 years, since Curran Dandurand, Jeff Dandurand, and Emily Dalton founded the prestige men’s grooming and skin care brand in 2000. In 2018, Edgewell Personal Care bought the business in 2018.

It was at the time, and continues to be, a top-selling men’s skin care brand, according to NPD Group data. When the acquisition deal was announced in January 2018, Colin Hutchison (then Chief Operating Officer at Edgewell) called Jack Black “a breakthrough brand, driving the growth of the luxury men's category through product innovation and cultivation of a highly engaged, loyal and growing customer base.”

And he explained the value and potential of the acquisition, saying, “The Jack Black brand is a strong and complementary addition to Edgewell's portfolio based on its unique brand positioning, prestige channel footprint, and product assortment. This acquisition creates opportunities to expand our personal care portfolio in growing categories in the US and globally, while nurturing the strong brand equity that the Jack Black founders have developed.”

Men's acne treatment launch from Edgewell Personal Care

Today, Jack Black launched an Acne Remedy line, comprised of a Balancing Foam Cleanser, an Overnight Repair Moisturizer, and a Clearing Spot Treatment.

All three products are formulated with adaptogens. There’s turmeric root extract in every formula; and the spot treatment takes the adaptogen trend further with reishi mushroom. Both the cleanser and the moisturizer formulations include salicylic acid. While the spot treatment relies on sulfur (10%) to “clear blemishes and blackheads,” ​according to today’s media release about the new Jack Black Acne Remedy Line.

“Listening to what our customers want (and what they don't) is a core part of the Jack Black brand DNA. The launch of the Acne Remedy Collection is a result of this, as many Jack Black men often share that they still experience acne – whether in their teen years or as adults,” ​Gabrielle DeLatin, Director of Marketing at Jack Black, tells the press.

“And while we've been developing the Acne Remedy formulas for some time now,” ​she says, “we've really seen an increase in the need for acne solutions due to increased stress and consistent use of face masks. So, the need for quality, effective men's acne solutions was palpable.”

Related topics: Market Trends, Skin Care

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