The brand, whose products and ingredients are backed by Korean research and development is looking to leverage the competition win to ‘accelerate its brand growth trajectory’ and ‘forge strategic partnerships with retail outlets.’
The brand’s multi-functional approach to protective skin care products for men hopes to serve ‘as part of a culture shift in which skin care for men is a staple and not an afterthought.’
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
Kao Corporation has revealed that cleansing sheets have been the star product for its Men’s Bioré range across the last decade, with sales soaring by 743%.
Launched today, the new 3-product acne treatment line of men’s grooming products is formulated with both conventional and popular ingredients, like turmeric root extract.
British male makeup brand War Paint For Men has partnered with global fashion chain Reiss in the UK and US in a move its CEO says will provide important brand exposure and capture new interest.
P&G’s razor and personal care brand Gillette announced a 2030 sustainability plan this week and simultaneously shared data from a survey of 5,000+ men across 11 countries conducted in partnership with Lucid.
An increasingly sophisticated knowledge of skin care is driving male consumers to seek out high-performing solution-driven male beauty products, says an industry insider specialising in the category.
Today the beauty maker announced a collection of new services—Haircolor Concierge—for consumers coloring their own hair. But there’s plenty of competition from DTC brands and other recent DIY hair color launches as the industry regroups to keep pace with...
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
Jesse Jimz made its industry debut at Cosmoprof North America last month. And the new premium men’s skin care brand is all about multitasking products that men are already using in their grooming routine, like an aftershave that doubles as a moisturizer,...
Hair care is everything the Latin American cosmetic and personal market, dominating sales in the region for both cultural reasons and the fact a lot of Latin hair types need extra care.
Europe’s growing natural cosmetics market and increased interest in men’s personal grooming is driving demand for Caribbean essential oils, particularly black caster and coconut oils.
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
![Cleansing sheets have been the star product for its Men’s Bioré range across the last decade. [Kao Corp]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/07/15/men-s-biore-how-cleansing-sheets-have-driven-the-brand-s-consecutive-sales-growth-for-a-decade/12618385-1-eng-GB/Men-s-Biore-How-cleansing-sheets-have-driven-the-brand-s-consecutive-sales-growth-for-a-decade.jpg)
