The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
The creator of the Cute Girls Hairstyles YouTube channel launched Hairitage by Mindy early last year. And now in partnership with Walmart the brand has expanded into a new market.
This week the new Dove Hair Therapy product collection went on sale at mass and drug retailers—Hair Therapy is a concept that conjoins skin care ingredients, hair care technology, and the scalp care trend.
The holding company behind vegan ecommerce site Vegii (shopvejii.com) announced the partnership last week along with the forthcoming launch of a Dear Self Care color cosmetics product line.
On Friday LBP and Patrick Starrr announced the new brand, now available for sale on the Sephora website (and launching in over 500 doors across 2 countries later this month).
Coty’s move to acquire a 20% stake in Kim Kardashian West’s beauty line KKW will enable it to leverage the power and buzz of personality-driven cosmetics – especially important in the face of ongoing COVID-19 challenges, says GlobalData.
Today, the Hawaii-based makeup brand launched a campaign to help fund MUAs that find themselves out of work because of precautionary Coronavirus-prevention measures.
On occasion, the editors of the Cosmetics Design sites take a break from writing news to share a different perspective of what we see happening in the beauty and personal care industry, hosting or guesting on podcasts.
At the start of the current indie beauty movement, Brandi Leifso launched a makeup brand called Evelyn Iona. She has since relaunched the business as Evio Beauty, partnered with Aurora Cannabis, raised millions through seed funding and strategic partnerships,...
The specialty chemical company has expanded and divided up its US-based business. Yesterday in New Providence, New Jersey, Clariant welcomed press and customer partners to tour a new facility, learn about the company’s latest—waterless—product prototypes,...
![As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/virtual-influencers-super-exciting-space-says-wgsn-with-beauty-diversity-and-engagement-promise/15712467-1-eng-GB/Virtual-influencers-super-exciting-space-says-WGSN-with-beauty-diversity-and-engagement-promise.jpg)
![Instagram beauty influencers with 1+ million followers drive higher opt-in returns for digital sampling campaigns compared to their micro counterparts with less than 50,000 followers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/18/influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers/12933078-1-eng-GB/Influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers.jpg)
