Influencers

As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

Evio Beauty: community, color cosmetics, and cannabis

CD Buzz Video

Evio Beauty: community, color cosmetics, and cannabis

By Deanna Utroske

At the start of the current indie beauty movement, Brandi Leifso launched a makeup brand called Evelyn Iona. She has since relaunched the business as Evio Beauty, partnered with Aurora Cannabis, raised millions through seed funding and strategic partnerships,...

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