Elizabeth Mott announces Keep Makeup Artists Working funding initiative

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (Kritchanut)
© Getty Images \ (Kritchanut)

Related tags MUA coronavirus Color cosmetics influencers

Today, the Hawaii-based makeup brand launched a campaign to help fund MUAs that find themselves out of work because of precautionary Coronavirus-prevention measures.

“It's time for us to give back to those who have helped us achieve our success,” ​says brand founder Alice Kim in a statement to the press.

“Being a small, woman-owned business,” ​she says, “I recognize that we are not able to provide the same scale of support as big cosmetic companies. However, we feel that it is important for us to do our part and be there for those valuable, long-time supporters of our brand and products. We are excited to launch our campaign in support of makeup artists who are out of work right now.”

Elizabeth Mott will fund up to 50 MUAs

The Keep Makeup Artists Working campaign is a spin on influencer marketing and user-generated content. Select makeup artists will receive $200 to be “virtual makeup artists” ​for the brand and create sharable video content for use on social media, namely Instagram.

Online applications are being accepted through May 19​, and selected MUAs will be contacted thereafter.

Supporting the artists that support the brands

As the application form notes, “Here at Elizabeth Mott, we’ve found ourselves in the incredibly fortunate position of being able to work from home, but we realize that not all industries have this privilege. That’s why we’d like to do our part to help those who may have been affected by these uncertain times.”

Alice Kim founded the K-beauty inspired brand in 2010 and named it for 2 New York City streets that pass through the NoLita neighborhood, where Kim found inspiration among the fashion shops and trendy people she observed there.

The brand’s portfolio spans color cosmetics, completion products, skin care, and brushes and application tools (but the bulk of the Elizabeth Moss line is color).

For more information on the Keep Makeup Artists Working funding initiative, click here.



Deanna Utroske is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. As Editor of CosmeticsDesign.com, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders. To hear more good beauty industry news during the pandemic WATCH this video.

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