The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
Twice oral care, launched in 2018, recently launched a line of holistic, microbiome focused oral health products with an omnichannel retail strategy. CosmeticsDesign spoke with Twice co-founder Cody Levine about what the launch means for the brand and...
Beauty and personal care brands can innovate further with fragrances, bringing scent to the centre of a product and highlighting health and wellbeing benefits it can bring, says a Mintel analyst.
India-based firm The Ayurveda Experience is working to expand its presence in North America and Europe to capture the rising demand for natural and holistic beauty products.
Interest in topical and ingestible beauty products that support and even boost immunity is gaining traction, but what science can back up product developments and how much growth potential is there really in this space?
![Scent can be positioned centrally with its wellbeing benefits highlighted in beauty and personal care products, though any claims made will need to be backed by sound science [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/19/fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-mintel/12937250-1-eng-GB/Fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-Mintel.jpg)
![The Ayurveda Experience is working to expand its presence in North America and Europe. [The Ayurveda Experience]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/the-ayurveda-experience-eyes-western-demand-for-natural-and-holistic-beauty-products/12503968-1-eng-GB/The-Ayurveda-Experience-eyes-western-demand-for-natural-and-holistic-beauty-products.jpg)
