With consumers’ limited access to in-store retail experiences, the pandemic has pushed beauty brands to e-commerce, and experts say there is no going back.
The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
Leading beauty company Coty has signed a multi-channel agreement with Perfect Corp. to embed a suite of best-in-class augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands.