Chinese cosmetics company Florasis is assessing opportunities in the US, Japan and South East Asia as it embarks on its mission to become a global beauty brand.
Yatsen Holdings CEO believes the rapid growth of the colour cosmetics category in China is over and predicts the market will see slower yet more sustainable growth rates in the future.
L’Oréal’s CEO has brushed off the hype surrounding the rise of China’s domestic beauty brands such as Perfect Diary, saying that while the competition is growing, he doesn’t see it as a threat.
![Florasis is assessing opportunities in the US, Japan and South East Asia. [Florasis]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/florasis-on-a-quest-to-rival-international-titans/15371262-1-eng-GB/Florasis-on-a-quest-to-rival-international-titans.jpg)
![Yatsen CEO believes the make-up boom in China is over and predicts the market will see slower yet more sustainable growth. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/china-make-up-market-headed-for-slow-yet-sustainable-growth-yatsen-ceo/13325482-1-eng-GB/China-make-up-market-headed-for-slow-yet-sustainable-growth-Yatsen-CEO.jpg)
![L’Oréal’s CEO has brushed off the hype surrounding the rise of C-beauty brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/why-l-oreal-ceo-doesn-t-believe-c-beauty-brands-are-a-big-threat/12716489-1-eng-GB/Why-L-Oreal-CEO-doesn-t-believe-C-beauty-brands-are-a-big-threat.jpg)
