Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
The ongoing coronavirus (COVID-19) crisis has accelerated and morphed consumer trends, catapulting safety and hygiene to the fore and increasing the relevance of blockchain and biotech in beauty, says a trends expert.