Executive leaders from Rituals, L’Oréal, Colgate-Palmolive, LMVH and Weleda discuss how industry can truly advance sustainably and how critical consumer education will be for driving true change in this space, as well as wider health and wellbeing shifts.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
Swiss natural and organic beauty brand Weleda has formed a small-scale internal startup to speed up product development and market testing, presenting a very new way of working, its R&D head says.
After decades of relying heavily on word-of-mouth here in the US and globally, the natural skin care brand has created its first-ever beauty and lifestyle campaign for the region. And that’s just step one of this year’s complete Weleda brand refresh....
Growing concern about global warming and ecological issues is
prompting consumers to seek out cosmetics that are both natural and
environmentally-friendly. CosmeticsDesign.com spoke to Weleda
executives to explore the challenges that...