Conversations on social media can be indicative of what consumers are interested in, and market research company Netbase Quid combed Twitter to see what’s on in personal care.
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
Beauty brands must understand that social media is an infrastructure used to connect people and interact, and not just a media platform to distribute their own messages, according to an industry expert.
Estée Lauder has been a long time front runner when it comes to social media in the cosmetics industry, and it has now upped the ante with its MAC Cosmetics brand by getting employees to add a more personal touch.
CosmeticsDesign-Europe.com presents a round-up of news, views, videos and photos shared by people at the Luxe Pack Monaco 2011 event, as well as discussing some of the key themes from the show.
Dove Hair Care has launched its Make Friends with Your Hair campaign in the US inviting women to share their hair stories on Twitter, Facebook and its website.
Last month packaging and brush supplier Qosmedix launched its official Twitter account and is now utilizing it to connect with consumers by encouraging interaction and highlighting newly launched products.
The power of blogs, Twitter and Facebook to drive marketing strategies and influence purchasing decisions is undeniable; but, companies need to remember that legally the same rules apply online as offline.
Celebrities endorsing cosmetics products on social networking site Twitter should disclose any financial involvement otherwise they may be breaching fair trading laws, according to the UK’s Office of Fair Trading (OFT).
Sephora Americas has teamed up with Twentieth Century Fox to utilize the hit US TV show, Glee, as it launches an exclusive collection of nail colors and prints, using a multi-platform marketing vehicle.
Skin and lip care brand Nivea has called upon social media to promote its latest competition, with user interaction the sole method of defining its winner.
Within a week of launching a Facebook and Twitter account at the same time as its company website, Swedish Skin had received a rush of fans and customers.
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
