Social media boost for high-end skin care launch

By Andrew McDougall

- Last updated on GMT

Related tags: Twitter

Within a week of launching a Facebook and Twitter account at the same time as its company website, Swedish Skin had received a rush of fans and customers.

The Facebook fan total now exceeds 2,000, and allows Swedish Skin to communicate to consumers with much less hassle – it can also offer discount codes to customers through this medium.

Green apple and syringe

William Byrd, CEO of Swedish Skin, told CosmeticsDesign.com USA, of the ease these pages can bring to marketing the brand.

“Social media makes promotion, sales so effortless that it enables the company to only sell online, which is much more profitable than selling in stores.”

Reviewers become adverts

As well as Facebook and Twitter accounts, Swedish Skin has also benefitted from skin care reviewers posting videos on Youtube.

“When someone produces videos that receive 500,000+ viewings, and then they review or plug your products, it’s fabulous word of mouth support.”

Byrd explained to CosmeticsDesign.com USA, how social media creates a more personal relationship with its customers. It enables customer interaction and allows anyone to post their thoughts on the product,

“This helps garner trust from potential customers. People see the posts, and they know that the products are real and they really do work.”

The wall posts have generated a lot of customer interest in the products and its ingredients, with consumers most notably discussing the Apple serum, according to Byrd.

Apple healing serum

The apple serum was found in a rare, endangered Swiss/ Swedish apple, called the Uttwiler Spatlauber, and is the main ingredient in Swedish Skin’s anti-aging rejuvenation cream.

It has been used in skin care brands before, but not to the same level as it is utilized in the product.

Many other Swedish Skin products include the serum as it has been shown to reduce wrinkles and delay senescence of essential cells.

It is the first plant stem cell active ingredient on the market, preserving youth and vitality in the skin, and protecting the longevity of skin stem cells, Byrd told CosmeticsDesign.com USA.

Byrd intends to continue using social media to market products in the future, and build on the success of the apple serum launch that has utilized the latest social media trend to its advantage.

Related topics: Market Trends, Anti-Aging

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