The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Twice oral care, launched in 2018, recently launched a line of holistic, microbiome focused oral health products with an omnichannel retail strategy. CosmeticsDesign spoke with Twice co-founder Cody Levine about what the launch means for the brand and...
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
The year 2011 has been an interesting one for cosmetics and personal care innovation. Highlighting this is a round-up of three key trends we at CosmeticsDesign.com have identified in the oral care market, including naturals, sustainability, and concept...
Further consignments of tainted toothpaste have shown up in
Chicago, after authorities there said they had confiscated over
1,000 tubes of toothpaste, much of it thought to be illegal
counterfeit and gray market products.
FDA officials have conceded that the distribution of tainted
toothpaste throughout the US is much more wide-spread, extending to
larger numbers of discount stores than first thought as well as
prisons and hospitals.
In light of the recent scare over poisonous chemicals found in
toothpaste exports from China, the US Food and Drug Administration
has advised consumers to avoid buying any toothpaste labeled as
made in China.
Bearing witness to the growth in innovative products in the oral
care category, Colgate-Palmolive has launched its Luminous
Toothpaste in the US - billed as a premium toothpaste that combines
health and beauty properties, reports...
Greenpeace claims the Austrian versions of some well-known
toothpastes and baby creams contain preservatives that can cause
skin rashes and make bacteria resistant to medicine, according to
an AFP report.