As demand for clean beauty care products continues to grow, oral health care brands like Boka are continuing to see success and rapid growth among U.S. consumers.
Personal care major Unilever has designed a toothbrush head with concaved bristles that it says offers improved teeth cleaning, particularly stain removal.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
Customizable beauty has flooded industry in recent years, but oral care is still unchartered territory and it’s an area Colgate-Palmolive is gauging interest in with a test and learn exercise.
International personal care giant Colgate-Palmolive will continue its focus on premium oral care innovation despite post-pandemic economic strain worldwide, its investor relations chief says.
As natural oral care grows, companies in the market have an array of factors to consider in expanding to new consumers and keeping their original ones.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Twice oral care, launched in 2018, recently launched a line of holistic, microbiome focused oral health products with an omnichannel retail strategy. CosmeticsDesign spoke with Twice co-founder Cody Levine about what the launch means for the brand and...
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
International personal care major Colgate-Palmolive has developed a range of whitening and abrasive oral care formulas with improved stability and in-use delivery using fatty acid salts.
A dentist in Australia has developed environmentally friendly toothpaste tablets to meet the consumer desire for elevated oral care products that achieve dental care standards.
Personal care giant Colgate-Palmolive has developed three active oral care formulas that integrate a cannabinoid, namely cannabidiol (CBD), for antibacterial efficacy and anti-inflammatory action.
Personal care major Colgate-Palmolive has released details of a clinical research programme underway that aims to validate the potential of oral care health products in slowing the spread of COVID-19.
Personal care major Colgate-Palmolive has developed toothpaste formulas incorporating metal silicates that it says provide efficient whitening whilst remaining gentle on the tooth enamel.
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
This June, the Colgate brand announced plans to launch its innovative new oral care packaging in 2020. Yet late last week, the Tom’s of Maine fully recyclable toothpaste tubes hit the market.
The global rating for the Colgate-Palmolive brand has taken a hit according to the UK-based YouGov BrandIndex, which indicates its ‘buzz score’ has fallen to a 14 month low.
As evidence and awareness of the potential hazards associated with Triclosan grows, the fact that Colgate’s Total toothpaste contains the chemical is causing a stir.
Toothpaste titan Colgate-Palmolive has been told to discontinue certain claims made about its Optic White toothpaste following a competitor complaint; this time from Procter & Gamble.
The world’s two biggest oral care players – Colgate Palmolive and GlaxoSmithKline – have resolved an on-going lawsuit over the term ‘nurdle’, used to illustrate a blob of toothpaste.
The year 2011 has been an interesting one for cosmetics and personal care innovation. Highlighting this is a round-up of three key trends we at CosmeticsDesign.com have identified in the oral care market, including naturals, sustainability, and concept...
Natural oral care provider Tom’s of Maine has launched what is claimed to be the first ever clinically tested natural whitening toothpaste on the US market.
Following various studies on the use of the antibacterial agent triclosan in consumer products, including oral care, experts are urging companies to remove it from their formulations as a precaution.
Colgate Palmolive and GlaxoSmithKline, respectively the world's number one and two toothpaste makers, are going into battle over patent rights relating to a blob of toothpaste.
The natural and organic oral care market in the US is predicted to grow at a rate that should outpace all other personal care categories, market researchers predict.
French oral care brand Elgydium has announced a distribution
agreement that will see its toothpaste on the shelves of leading
drug stores throughout the US.
Tainted toothpaste has turned up among the supplies of a luxury
provider of toiletries for international hotels, taking the Chinese
toothpaste scare beyond the gray market.
Mozambican authorities have seized counterfeit toothpaste that may
contain a potentially deadly ingredient used in anti-freeze,
further contributing to a fast-growing global scare.
China has recently announced a ban of diethylene glycol, the toxic
ingredient found in the widely banned toothpaste - representing one
of a number of moves attempting to reassure its export market.
Further consignments of tainted toothpaste have shown up in
Chicago, after authorities there said they had confiscated over
1,000 tubes of toothpaste, much of it thought to be illegal
counterfeit and gray market products.
FDA officials have conceded that the distribution of tainted
toothpaste throughout the US is much more wide-spread, extending to
larger numbers of discount stores than first thought as well as
prisons and hospitals.
In light of the recent scare over poisonous chemicals found in
toothpaste exports from China, the US Food and Drug Administration
has advised consumers to avoid buying any toothpaste labeled as
made in China.
A Japanese company is launching a palette of 31 different flavoured
toothpastes on the European market, following its successful launch
in both the US and Asia.
Bearing witness to the growth in innovative products in the oral
care category, Colgate-Palmolive has launched its Luminous
Toothpaste in the US - billed as a premium toothpaste that combines
health and beauty properties, reports...
Crest is turning its product development process into a marketing
opportunity by holding a public forum to decide new toothpaste
flavors, reports Simon Pitman.
Colgate Palmolive has launched a new whitening toothpaste on the US
market, which it claims will give added freshness to users thanks
to the inclusion of mini breath strips in the product.
Greenpeace claims the Austrian versions of some well-known
toothpastes and baby creams contain preservatives that can cause
skin rashes and make bacteria resistant to medicine, according to
an AFP report.
![The patent outlines a bristle design that Unilever says improves contact with teeth, enabling improved cleaning [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal/16154405-1-eng-GB/Unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal.jpg)
![Colgate-Palmolive continues to carefully navigate restricted uses on certain ingredients and is working hard to cater to all lifestyles across budgets, expectations and uses [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/colgate-palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide/16095653-1-eng-GB/Colgate-Palmolive-exec-talks-future-trends-in-teeth-whitening-market-worldwide.jpg)
![Colgate-Palmolive has launched a 'test and learn' exercise around a concept customizable toothpaste to see how consumers respond [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/brand-innovation/colgate-palmolive-launches-colgate-you-test-and-learn-customized-toothpaste-as-research-exercise/16039358-1-eng-GB/Colgate-Palmolive-launches-Colgate-YOU-test-and-learn-customized-toothpaste-as-research-exercise.jpg)
![In China, Colgate-Palmolive is following an even more 'ultra-premium' innovation plan across e-commerce channels [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/08/colgate-palmolive-continues-premium-innovation-amidst-global-covid-19-recession/15484484-1-eng-GB/Colgate-Palmolive-continues-premium-innovation-amidst-global-COVID-19-recession.jpg)
![According to the World Health Organization (WHO), 520 million children worldwide suffer with caries in primary teeth, with various oral diseases affecting a total of almost 3.5 billion people globally [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/23/colgate-palmolive-launches-5-year-oral-health-commitment-with-know-your-oq-website-to-tackle-oral-diseases/15266329-1-eng-GB/Colgate-Palmolive-launches-5-year-oral-health-commitment-with-Know-Your-OQ-website-to-tackle-oral-diseases.jpg)
![Colgate-Palmolive says fatty acid salts can improve the stability of a range of formulations, including toothpastes, gels and tooth varnishes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/15/colgate-palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability/13322668-1-eng-GB/Colgate-Palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability.jpg)
![Dr Robb’s ToothChews are an environmentally friendly alternative to toothpaste. [Dr Robb's]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/dr-robb-s-toothchews-dentist-develops-eco-friendly-toothpaste-tablets-that-meet-dental-care-standards/13071189-1-eng-GB/Dr-Robb-s-ToothChews-Dentist-develops-eco-friendly-toothpaste-tablets-that-meet-dental-care-standards.jpg)
