Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Twice oral care, launched in 2018, recently launched a line of holistic, microbiome focused oral health products with an omnichannel retail strategy. CosmeticsDesign spoke with Twice co-founder Cody Levine about what the launch means for the brand and...
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
The year 2011 has been an interesting one for cosmetics and personal care innovation. Highlighting this is a round-up of three key trends we at CosmeticsDesign.com have identified in the oral care market, including naturals, sustainability, and concept...
Oral care company Nuvora has launched teeth-whitening lozenges which dissolve in the mouth in an hour. The product, called NuvoraWhite, claims to whiten the teeth, kill bacteria and freshen the breath.
A new review conducted by the University of Michigan claims that
tooth-whitening products do what they claim, but that the effects
are only short-term, with the effects of longer-term use still
P&G-owned Crest says that its latest toothpaste, Crest
Pro-Health, is the culmination of ten years of development work and
should prove to be one of the most comprehensive and far-reaching
oral care products on the market.