Personal care major Unilever has designed a toothbrush head with concaved bristles that it says offers improved teeth cleaning, particularly stain removal.
As natural oral care grows, companies in the market have an array of factors to consider in expanding to new consumers and keeping their original ones.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Twice oral care, launched in 2018, recently launched a line of holistic, microbiome focused oral health products with an omnichannel retail strategy. CosmeticsDesign spoke with Twice co-founder Cody Levine about what the launch means for the brand and...
International personal care major Colgate-Palmolive has developed a range of whitening and abrasive oral care formulas with improved stability and in-use delivery using fatty acid salts.
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
A New Orleans-based start-up called Theodent has launched a cocoa-based toothpaste that is said to be as effective as fluoride-based alternatives at fighting tooth decay.
The year 2011 has been an interesting one for cosmetics and personal care innovation. Highlighting this is a round-up of three key trends we at CosmeticsDesign.com have identified in the oral care market, including naturals, sustainability, and concept...
Natural oral care provider Tom’s of Maine has launched what is claimed to be the first ever clinically tested natural whitening toothpaste on the US market.
A new study questions how effective levels of fluoride are in certain oral care products, suggesting that doses are so low they are relatively ineffective.
Higher levels of fluoride in toothpaste do help fight tooth decay, but this should also be factored in with the risk of fluorosis in children below the age of six, a UK study finds.
Oral care company Nuvora has launched teeth-whitening lozenges which dissolve in the mouth in an hour. The product, called NuvoraWhite, claims to whiten the teeth, kill bacteria and freshen the breath.
Swedish direct sales agent Oriflame has broken new ground with the
launch of its first toothpaste last week - incorporating a
tooth-whitening product to capitalise on the booming whitening
market.
A new review conducted by the University of Michigan claims that
tooth-whitening products do what they claim, but that the effects
are only short-term, with the effects of longer-term use still
remaining unknown.
P&G-owned Crest says that its latest toothpaste, Crest
Pro-Health, is the culmination of ten years of development work and
should prove to be one of the most comprehensive and far-reaching
oral care products on the market.
![The patent outlines a bristle design that Unilever says improves contact with teeth, enabling improved cleaning [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal/16154405-1-eng-GB/Unilever-files-patent-on-toothbrush-bristle-design-for-better-stain-removal.jpg)
![Colgate-Palmolive says fatty acid salts can improve the stability of a range of formulations, including toothpastes, gels and tooth varnishes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/15/colgate-palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability/13322668-1-eng-GB/Colgate-Palmolive-patents-oral-care-formulas-with-fatty-acid-salts-for-improved-stability.jpg)
