Although awareness of the risks of cancer from sun exposure is on the rise, a study by researchers at the University of Colorado Denver shows that beauty is the motivational force to get teens to use sunscreen.
Scientists have found that youngsters are more likely to address sun protection behaviour if skin appearance and beauty effects are highlighted as opposed to messages displaying a skin cancer risk.
The La Roche-Posay annual research awards have this year recognized a wide range of skin research in North America, with the top price being awarded to research into skin inflammation conditions.