Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
At Tuesday evening’s awards ceremony in New York City, CEW brought together a who’s who of indie beauty brand leaders for celebration and networking. The event simultaneously marked the launched of the organization’s first-of-its-kind report on the size...
At yesterday evening’s Beauty Insider Series event, Reinventing Retail Stores, executives from Ulta Beauty, Walgreens, and Cos Bar spoke on a panel moderated by Jenny B. Fine, editor of WWD Beauty Inc. The group discussed just how their companies are...
The direct-sales cosmetics and personal care company has launched a new digital app that acts as a virtual assistant and makes mobile transactions a matter of course for the company’s on-the-go team of sales representatives.
The organization announced the top 20 direct-sales companies among its membership in the US earlier this month at the event in Phoenix, Arizona. And leading companies like Mary Kay came away with further accolades.
L’Oréal is continuing to target the digital arena and is looking to online to continue to drive growth following a year in which it has invested heavily in the sector and e-commerce sales have been impressive.
Consumers shopping for fragrance in department stores have a much different experience than those in drug stores. But one industry veteran has a notion to change that, using tech and common sense to inspire perfume purchases in the drug store.
A probe by China's authorities into the direct seller Nu Skin’s business practices in the country could result in the possibility of fines or sanctions, the company has confirmed, but analysts believe the business will pull through.
NuSil has opened a new business division dedicated to silicone-based personal care ingredients earlier this year. In this video interview, the company's technical sales manager, Jeff Caruso, explains the focus and strategy for it and highlights its...
Fragrance player Parlux has announced its unaudited results for the second quarter, crediting its double digit sales growth to the launch of its latest Rihanna scent and the advertising investment made in support of this.
Japanese cosmetics brand Shiseido has said that if consumer demand and the appropriate retail channels exist, it will continue to expand into new markets as part of its aim to become ‘a global player representing Asia with its origins in Japan’.
Following the recent sale of its Hirtler soap factory to an
independent buyer, Beiersdorf has stated this week that it will
sell its logistics centre in Hamburg in a bid to bring the
realignment of its supply chain organisation programme...
Leading Japanese and global cosmetics player Shiseido has pulled
back into profit following improved sales and reduced labour costs,
but it is predicting that sales growth will slip in the coming year
as a result of competition.
International consumer goods maker Sara Lee has confirmed that it
is selling its direct sales cosmetics business to Tupperware for
$577 million. The move forms part of the company's bid to redefine
its over-stretched product...
Although the US market for fragrances has shown a distinct downturn
in recent years, an upturn in 2004 was driven by rising demand from
the Hispanics market, combined with the continued strength of big
name endorsements. Simon Pitman...
Avon is cutting back on non-cosmetics lines such as jewellery and
toys and concentrating on its international markets in an effort to
stem the effects of a slow US market, which the company forecasts
will not pick up during the course...
Europe continues to lead the way in the global fragrance market,
with a recent market report pointing out that it now accounts for
40 per cent of all international sales. But a closer look at
individual markets reveals a mixed bag...
Sometimes not following market trends and competitors, but sticking
to your own business and marketing strategy may be the best way to
succeed. One of the best examples of this is Avon, the sixth
largest global beauty company, which...