Sales

L’Oréal targets Google hire to continue digital push

L’Oréal targets Google hire to continue digital push

By Andrew MCDOUGALL

L’Oréal is continuing to target the digital arena and is looking to online to continue to drive growth following a year in which it has invested heavily in the sector and e-commerce sales have been impressive.

At mass fragrance, a missed market opportunity?

At mass fragrance, a missed market opportunity?

By Deanna Utroske

Consumers shopping for fragrance in department stores have a much different experience than those in drug stores. But one industry veteran has a notion to change that, using tech and common sense to inspire perfume purchases in the drug store.

Coty and Avon team up in Brazil

Coty and Avon team up in Brazil

Beauty giants Avon and Coty have announced their intention to collaborate in Brazil, hoping to mutually strengthen their positions in the significant emerging market.

Expert: Avon

Expert: Avon "does not understand" MLM model

By Chris BARKER

Cosmetics company Avon "does not understand" the MLM model and is dangerously trapped between two different strategies for selling, according to an expert in multi-level marketing.

NuSil repositions itself with new personal care division

NuSil repositions itself with new personal care division

By Simon Pitman

NuSil has opened a new business division dedicated to silicone-based personal care ingredients earlier this year. In this video interview, the company's technical sales manager, Jeff Caruso, explains the focus and strategy for it and highlights its...