Beauty brand launches social selling application on Facebook
Mark, Avon’s sister brand aimed at the younger generation, has introduced an e-commerce boutique on its facebook page.
With this new tool, Facebook users can browse and purchase an edited collection from the mark brand, including make-up, skincare and fragrance.
Users are also encouraged to connect directly to mark reps upon check-out, who can use this tool to build their sales by opening a digital dialogue with new and existing clients.
Claudia Poccia, global president of mark, said: “With this revolutionary social selling tool, we have transformed social network selling from door-to-door to wall-to-wall."
