International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
Late last week Revlon announced a global licensing deal with the London fashion brand, adding AllSaints to an impressive perfume and fragrance portfolio that already includes brands like Juicy Couture, Elizabeth Taylor, and Christina Aguilera.
In June, Revlon announced the acquisition of prestige color and fragrance company Elizabeth Arden. By September the deal was final. Last month Revlon began streamlining the two businesses, and now this week the company has begun employee layoffs.
This month, the beauty company announced that Alabaster accepted an appointment to serve as head of Revlon’s global corporate communications and to take the lead on corporate social responsibility as well.
In a deal announced yesterday, the global cosmetics and beauty care company added the Cutex international business to its portfolio of brands. Coty gave up the nail brand as part of that company’s ongoing transformation.
That’s the question majority owner Ron Perelman is asking—late last week he filed a statement with the US Securities and Exchange Commission declaring that his investment firm is exploring strategic alternatives involving the company.
Former Revlon chief scientific officer Alan Meyers has sued the brand, claiming he was fired after raising safety concerns that the chief executive did not want to hear, and was discriminated against for being Jewish.
Cost-cutting measures, the discontinuation of the ill-fated Vital
Radiance line and general restructuring have helped take Revlon
back from the brink, as its latest quarterly results finally start
to show clear evidence that it is...
The upstart of Revlon's comprehensive restructuring program has
resulted in the company moving into the red, as a fall in sales,
restructuring and losses associated with the failed Vital Radiance
line take their toll.
Troubled cosmetic giant Revlon has set the terms for its share
offering, a move that aims to repay mounting debts due to the
failed launch of its Vital Radiance cosmetic line for older women
earlier this year.
As expected troubled cosmetics player Revlon has amended it bank
credit agreement as a means of securing its short-term stability
after the company chose to withdraw its much maligned Vital
Radiance cosmetic line for old women.
Shares in US cosmetic player Revlon have continued to fall
dramatically following the cosmetic player's earlier forecast for
lower than expected growth for this year on the back of
disappointing sales on products aimed at older...
Revlon's ambition to inject greater dynamism in its brand portfolio
has resulted in a drop in its third quarter sales. A heavy
investment in the Almay brand combined with a fall in product
shipping in the US market adds to the...
Although the company's sales for the quarter only grew by 1 per
cent, the performance was boosted by favorable exchange rates, as
the company announces a future focus on color cosmetics and seniors
to maintain the momentum.
US-based multinational Revlon has announced a decline in sales of 7
per cent for its third quarter. As well as trying to trying to
refinance its growing debts, the company is also struggling to hold
on to its costumers.
The fixation on celebrity culture and the influence of women's
magazines are continuing to drive international sales of make-up.
According to the latest report from Mintel, names such as Catherine
Zeta Jones and Kate Moss who...
Halle Berry, Julianne Moore, Eva Mendes and Jaime King, all four
super models feature in a marketing campaign by US based cosmetic
group Revlon seeking to regain its balance in the mass cosmetic
market. However, the 2004 first half...
Revlon's shares dropped as much as 8.6 per cent before recovering
slightly, Friday, as the cosmetics company's financial makeover
plans faltered after its debt offer was cancelled due to
"unfavourable market conditions".
Revlon has announced it is to eradicate $780 million of debt by the
end of 2004's first quarter. The troubled US company - reporting a
net loss of $153.8 million for 2003 - has signed an agreement to
reduce debt by 50 per cent.
US cosmetic and personal care company Revlon on Friday announced
the completion of the rights offering the company launched on 16
May this year. At the same time Revlon said that the rights
offering was fully subscribed by the public.