International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
This week, the Revlon brand launched a new line of hair care and hair treatment products formulated with black castor oil and without sulfates, silicones, petrolatum, or mineral oil.
Late last week Revlon announced a global licensing deal with the London fashion brand, adding AllSaints to an impressive perfume and fragrance portfolio that already includes brands like Juicy Couture, Elizabeth Taylor, and Christina Aguilera.
In the interest of global growth and brand agility, the beauty and fragrance company has redesigned how brands, regions, and supporting departments work.
In June, Revlon announced the acquisition of prestige color and fragrance company Elizabeth Arden. By September the deal was final. Last month Revlon began streamlining the two businesses, and now this week the company has begun employee layoffs.
The quarter ended for Revlon at the end of last month and the company will hold its official results call at the end of next week; in the meantime, some of the numbers look good.
This month, the beauty company announced that Alabaster accepted an appointment to serve as head of Revlon’s global corporate communications and to take the lead on corporate social responsibility as well.
In a deal announced yesterday, the global cosmetics and beauty care company added the Cutex international business to its portfolio of brands. Coty gave up the nail brand as part of that company’s ongoing transformation.
That’s the question majority owner Ron Perelman is asking—late last week he filed a statement with the US Securities and Exchange Commission declaring that his investment firm is exploring strategic alternatives involving the company.
In a bid to continue its turn around, Revlon has announced that Benjamin Karsch has been appointed executive vice president and chief marketing officer for the company’s consumer division.
Former Revlon chief scientific officer Alan Meyers has sued the brand, claiming he was fired after raising safety concerns that the chief executive did not want to hear, and was discriminated against for being Jewish.
Revlon has branded campaigns by three U.S. non-governmental organizations urging the cosmetics giant to stop using certain chemicals that they say are linked to cancer, as misleading.
Revlon has confirmed the acquisition of Spain-based salon and professional beauty business The Colomer Group; a move that serves to reinforce the portfolio of its own Revlon Professional business.
Revlon reported a big jump in its fourth quarter sales and net income on the back of a strong performance in hair color and make-up for both the US and Latin America, as well as acquisitions.
The animal rights campaigner has bought stock in the cosmetics firm in a bid to challenge Revlon over its animal testing policies and demand transparency on the situation.
Revlon’s second quarter results struggle under the weight of charges, currency translations and falling sales in Europe and Asia, but strong results in the Americas help fend off bigger losses.
Cosmetics company Revlon will look to new product launches later this year and will build upon its strong brands having tackled financial difficulties in the first quarter of 2012.
Global cosmetics firm Revlon announced its fourth quarter and year results, reporting an overall increase in net sales despite problematic currency fluctuations in Latin America.
Revlon second quarter profits rose significantly as restructuring costs ease, but US sales continue to fall, counterbalancing stronger international results.
The US headquartered company has reported a drop in sales and net income for the year and warns of the effect of the Venezuelan currency devaluation on the coming year.
Revlon revealed falling sales during its third quarter, underlining tough retail conditions and the strength of the dollar against international currencies.
Faces Cosmetics has appointed a new CEO for international
markets who will be charged with growing the business in
some of the world's fastest growing developing markets.
Troubled cosmetic giant Revlon has set the terms for its share
offering, a move that aims to repay mounting debts due to the
failed launch of its Vital Radiance cosmetic line for older women
earlier this year.
As expected troubled cosmetics player Revlon has amended it bank
credit agreement as a means of securing its short-term stability
after the company chose to withdraw its much maligned Vital
Radiance cosmetic line for old women.
Shares in US cosmetic player Revlon have continued to fall
dramatically following the cosmetic player's earlier forecast for
lower than expected growth for this year on the back of
disappointing sales on products aimed at older...
Revlon's ambition to inject greater dynamism in its brand portfolio
has resulted in a drop in its third quarter sales. A heavy
investment in the Almay brand combined with a fall in product
shipping in the US market adds to the...
Today Revlon announced plans to overhaul its entire ColorStay
make-up range utilizing new polymer technology, which it believes
will give it an advantage in the fast-paced cosmetics industry.
Although the company's sales for the quarter only grew by 1 per
cent, the performance was boosted by favorable exchange rates, as
the company announces a future focus on color cosmetics and seniors
to maintain the momentum.
US-based multinational Revlon has announced a decline in sales of 7
per cent for its third quarter. As well as trying to trying to
refinance its growing debts, the company is also struggling to hold
on to its costumers.
The fixation on celebrity culture and the influence of women's
magazines are continuing to drive international sales of make-up.
According to the latest report from Mintel, names such as Catherine
Zeta Jones and Kate Moss who...
Halle Berry, Julianne Moore, Eva Mendes and Jaime King, all four
super models feature in a marketing campaign by US based cosmetic
group Revlon seeking to regain its balance in the mass cosmetic
market. However, the 2004 first half...
Revlon's shares dropped as much as 8.6 per cent before recovering
slightly, Friday, as the cosmetics company's financial makeover
plans faltered after its debt offer was cancelled due to
"unfavourable market conditions".
Revlon has announced it is to eradicate $780 million of debt by the
end of 2004's first quarter. The troubled US company - reporting a
net loss of $153.8 million for 2003 - has signed an agreement to
reduce debt by 50 per cent.
