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Buxom Cosmetics’ new ecommerce and digital strategy

Buxom Cosmetics’ new ecommerce and digital strategy

By Deanna Utroske

Under the direction of Serena Giovi, senior vice president of global for Buxom at Shiseido Americas Corporation, the prestige color cosmetics line is positioning itself to be a digitally driven brand.

At Coty, there will soon be a new president of consumer beauty

At Coty, there will soon be a new president of consumer beauty

By Deanna Utroske

Esi Eggleston Bracey, who has overseen the consumer beauty portfolio at Coty since the company finalized the acquisition of P&G’s specialty beauty business in October of last year, will leave Coty at the end of the month.

Equal Pay Pledge signed by two cosmetics and personal care companies

Equal Pay Pledge signed by two cosmetics and personal care companies

By Deanna Utroske

Yesterday The White House announced the initiative, “highlighting the critical role that businesses must play in reducing the national gender pay gap” and encouraging private sector companies to commit to steps that will ensure women and men earn equal...

Tis the season to be beauty-full: Cosmetics outlook Holiday 2014

Tis the season to be beauty-full: Cosmetics outlook Holiday 2014

By Andrew MCDOUGALL

The NPD Group has prepared its own outlook for the industry this Holiday, so this gallery takes a look at what it thinks will be the key trends in the US in 2014, including success predicted in color cosmetics and a return to form for fragrance.

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