Tis the season to be beauty-full: Cosmetics outlook Holiday 2014
By Andrew MCDOUGALL
- Last updated on
Love it or loather it, the Holiday season is upon us and for the beauty industry that means it is time for brands to get competitive, campaigns to get festive and for gift sets to be released in full force.
“The smaller items that don’t generally get the big headlines, will have a big impact on the market this holiday season - taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,” says Karen Grant, vice president and global industry analyst, The NPD Group.
“The positive direction that much of the U.S. prestige beauty industry is headed in this holiday season will be given an added boost by brands’ efforts to connect with and engage their consumers in inventive ways.”