NPD launches new trends service to enhance US Prestige Beauty coverage
The expanded coverage of the US prestige beauty market will be available through NPD’s new BeautyTrends Direct service.
This new point-of-sale service tracks direct-to-consumer sales of fragrance, make-up, and skin care products sold in department store websites, in key online-only beauty retailers, and through TV/home shopping retailers.
Trends Direct
NPD BeautyTrends Direct reveals the direct-to-consumer beauty sales increased 18 percent in 2012, to $1.96 billion, compared to 2011.
Skin care represented more than half of those sales, followed by make-up with almost a third of annual dollars.
"At nearly 20 percent of the US prestige beauty market, the direct-to-consumer channel is increasing, and playing a larger role in shaping leading market trends," said Karen Grant, vice president and senior global industry analyst, The NPD Group.
"Growing ever more connected, consumers will continue to take advantage of, and benefit from, the competitive and specialized offerings made available to them through this convenient channel."
"We are excited to share a more well-rounded analysis of the beauty market with this new tracking service," says Diane Nicholson, president of US Softlines, The NPD Group.
"This is an opportunity for our business partners to get insights into this competitive landscape and understand the unique dynamics of this beauty channel."
