Pigment

SVP of the global pigments business Alexander Haunschild at the new brand reveal event (image via World Press Online)

Colors & Effects, a new global pigments brand from BASF

By Deanna Utroske

For the first time, under the new arrangement, BASF will have a dedicated global pigments team serving the cosmetics industry. The idea behind the new brand is that all industry customers have a single pigment solution source.

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