Colors & Effects, a new global pigments brand from BASF

By Deanna Utroske

- Last updated on GMT

SVP of the global pigments business Alexander Haunschild at the new brand reveal event (image via World Press Online)
SVP of the global pigments business Alexander Haunschild at the new brand reveal event (image via World Press Online)

Related tags Pigment

For the first time, under the new arrangement, BASF will have a dedicated global pigments team serving the cosmetics industry. The idea behind the new brand is that all industry customers have a single pigment solution source.

As June came to a close the chemical makers announced the new Color & Effects brand, which will cater to customers in coatings, plastics, printing, agriculture, and of course, cosmetics. There’s an in-house team devoted to each industry.

And, the company’s colorants and effect pigment portfolios are now under the auspices of the C&E brand.

Customer service

The BASF press release about the new company emphasizes the customer benefits of the newly organized pigment business. “To continue to grow and develop their business, our customers need a diverse selection of pigments and global expertise,” ​says Alexander Haunschild, senior vice president, of the BASF Global Pigments Business. “In this competitive marketplace, we created a brand focused entirely on pigments to provide our customers with products and solutions from one single source.”

The company objective is to be a world-wide leader in the pigment space well into the future: “Our number one priority is to remain a reliable global supplier to our customers,” ​Haunschild tells the press.  

“This brand underlies the key strengths we bring to the market: chemical expertise and a broad portfolio of colorants and high performance effect pigments,” ​he says. “BASF continues to invest resources into this change and we are confident we have the right experts and portfolio to help our customers continue to innovate.”

Pigment products

The company produces pigments in 13 different sites around the world; in France, Germany, the Netherlands, Switzerland, China, Korea, and the US.

Within the new Color & Effects brand portfolio for cosmetics customers, BASF offer five product types: mica-based pigments, synthetic mica-based pigments, calcium sodium borosilicate–based pigments, bismuth oxychloride–based pigments, and specialty performance minerals.

Early this year BASF put out its 'life in full color' 2017 color trends collection, centered on four lifestyle trendsets. Those are Smart and Seamless, Glam Now, Alive, and Gen You.  Take a closer look at those in this item from Cosmetics Design​.

Related news

Show more

Related products

show more

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Related suppliers

Follow us

Products

View more

Webinars