As demand for clean beauty care products continues to grow, oral health care brands like Boka are continuing to see success and rapid growth among U.S. consumers.
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
Customizable beauty has flooded industry in recent years, but oral care is still unchartered territory and it’s an area Colgate-Palmolive is gauging interest in with a test and learn exercise.
As natural oral care grows, companies in the market have an array of factors to consider in expanding to new consumers and keeping their original ones.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
A new market research study shows that the oral care market is set for further growth in the coming years, through innovation and outside-the-box positioning.