Innovation will trigger future growth in the US oral care market

Related tags Oral care market Health care Marketing research

A new market research study shows that the oral care market is set for further growth in the coming years, through innovation and outside-the-box positioning.

The market for oral health care products was valued at $9.1bn in 2008, but could reach as much as $10.9bn by the year 2014, according to the 7th edition of The Market For Oral Care Products report by Packaged Facts.

The report highlights that where once whitening strips and electric toothbrushes had been the driving force for growth in this otherwise stagnant category, new and increasingly imaginative products are likely to grasp consumer attention.

The report will also feature details of the gameplans of Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, Guthy-Renker, and other leading players.

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