As a result, toothpaste manufacturers that formulate Zeodent silicas with natural, organic and homeopathic ingredients can seek organic certification for their products, according to Huber.
“Ecocert validation enhances our product offering to customers, who require independent certification of their raw materials for organic labeled products,” said Huber’s global marketing manager Vince Polito.
Natural oral care market becoming more popular
Consumer demand for natural and organic oral care products is continuing to grow, and it is the increasing popularity of this sector that led Huber to seek Ecocert certification.
“Many consumers are looking for natural ways to achieve good oral health and ingredients of a botanical nature that leverage healing properties of herbal, citric and plant extracts are becoming more and more popular,” said Polito.
The US natural and organic oral care market was valued at $160m in 2008, and according to market researcher Organic Monitor, is predicted to grow annually at 20 – 25 percent over the next few years.
Huber’s Zeodent silicas are primarily designed to be used as cleaning and thickening agents in toothpaste, according to the company, who claims they also offer a level of fluoride compatibility not always found in alternative cleaning ingredients.
They are compatible with a range of therapeutic actives, the company says, which can provide bacteria, tartar and caries control.
The different grades are suitable for use in a variety of toothpaste formulations including opaque, striped, dual phase, high cleaning and specialty formulas.