After being hit hard by the COVID-19 Pandemic, the market for soft gel nail extensions has bounced back fast. Cosmetics Design spoke to leading player Aprés Nail to find out how the company has managed to tap into this.
The Perfect Corp has lifted the lid on virtual try-on data for the nail category that shows how AI and AR technologies are helping to personalize the color nail category and give consumers exactly what they are looking for.
Utopick is a brand new natural nail varnish remover brand out of Colombia, promising an effective solution to removing nail varnish and nail art, without the harsh chemicals.
In Colombia consumers are continuing to invest in product that make their nails really stand out, a trend that will be reflected in the focus for this year’s edition of Belleza Y Salud.
At this year’s annual SCC meeting in New York City, Yelena Loginova of Coty presented a multidimensional approach to evaluating nail product efficacy that could help formulators back resulting product claims with quantitative data.
Color cosmetics company Fiore RX may find itself in hot water after the National Advertising Division referred claims made about its nail polish product to the Federal Trade Commission.
