NAD refers ad case to FTC following nail polish claim concerns

By Andrew MCDOUGALL contact

- Last updated on GMT

NAD has requested information on Fiore TRX's antifungal nail polish
NAD has requested information on Fiore TRX's antifungal nail polish

Related tags: Nail, Manicure

Color cosmetics company Fiore RX may find itself in hot water after the National Advertising Division referred claims made about its nail polish product to the Federal Trade Commission.

NAD referred to the FTC advertising claims the US firm made for its ‘Antifungal Nail Lacquer’ after the company failed to respond to an inquiry from the watchdog.

The advertising industry’s system of self-regulation, administered by the Council of Better Business Bureaus, requested that Fiore substantiate claims made about its color cosmetics, following an investigation.

As yet, Fiore is yet to respond to the statement, as well as NAD’s attempts to contact the company at any of its published addresses or telephone numbers.

“Based on the advertiser’s failure to respond to NAD’s inquiry, the advertising at issue has been referred to the FTC for further review,”​ says the watchdog.

The claims that NAD wish to be substantiated include:

  • Fiore Rx has become the preferred antifungal nail polish for men and women who want antifungal nail protection as well as style and beauty
  • Fiore RX’s FDA registered formula includes dual active ingredients, Undecylenic Acid and Propolis, which draw on science and nature to protect against nail fungus.
  •  The Fiore RX product line includes an antifungal toenail polish and antifungal finger nail polish that combines both beauty and protection against nail fungus.
  • Fiore RX is the best antifungal nail polish for preventing toenail and finger nail fungus (onychomycosis).
  • Recommended by podiatrists and dermatologists.
  • Professionally engineered in an FDA Listed facility.
  • The Fiore Rx team only produces high-quality products that are FDA-registered and proven effective in the fight against nail fungus.
  • Fiore Rx Antifungal Nail Polish, developed by podiatrists and chemists, is the only FDA-registered formula that prevents nail fungus at the same time it provides superior shine and non-chip durability comparable to the highest grade polishes in the world.
  • Fiore Rx’s dual active ingredients, Undecylenic Acid and Propolis, are derived from nature and have been proven effective in preventing the growth of microorganisms that cause nail fungus.
  • Propolis has been proven effective against bacteria, viruses, and fungi. It is commonly used by doctors in wound care due to its antibacterial qualities.
  • Enhances clearing of nail infections and provides long-term protection from bacterial and fungal infections.
  • Provides a safe and less-expensive alternative to complicated nail infection treatments.

Related topics: Regulation & Safety, Color Cosmetics

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